Posts

How to update content to improve SEO?

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A good content marketing strategy is not just about creating new content, but also about updating what has already been published. Updating your content and integrating the latest information provides added value for the reader and is proven to help improve the position of your pages in search results. Update of content and position in Google Having a corporate blog is part of any marketing strategy aimed at increasing visibility in Google search results. A blog allows you to position yourself as an expert in your field and stand out from the competition. However, for you to actually achieve this your content will need to be constantly updated. This is useful primarily for your readers, but also for search engines: the purpose of Google & Co. is in fact to provide users with the best of search results, which goes hand in hand with the most updated content. Let's see an example of why: A page with outdated data or information will probably not answer the question a user is looki...

SEO TECHNIQUES: 3 WAYS TO INCREASE ORGANIC TRAFFIC

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There are several ways to increase traffic on a website. Some concern investment in advertising, others communication on social networks. But the positioning of keywords relevant to your business remains one of the most interesting long-term solutions. Today we are going to discover three ways to increase organic traffic to your website! 1. IMPROVE THE CTR ON THE SERP Let's start with the easiest things. Such as, for example, the pages you have already placed on the SERP for certain keywords. Are these pages getting adequate clicks? If the answer is no, the problem is that users don't feel compelled to choose that result instead of others when they do a search. What are the elements that influence this decision? Definitely meta title and meta description! Make sure you optimize these two elements to increase the CTR on already placed pages. This strategy is very simple because it requires very little effort and relies on a good starting point, which is the fact that the pages a...

How to start SEO website promotion

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Website promotion is constant work with the site Website promotion is a complex process. In the process of work, we will improve both the site itself (from the point of view of search engines and from the point of view of ease of use), and increase its citation rate (place leading advertising links to the site from other sites). The texts will be optimized, and, if necessary, new pages and sections with additional information will be created. All work will be carried out gradually - with an optimal intensity. This leads to a steady improvement in the positions held. We will also increase the citation rate of the site gradually - it looks the most natural from the point of view of search engines (Yandex and Google) and leads to the highest and most stable results. In competitive areas, the market for the sale of goods and services on the Internet has already taken shape. It has strong players and their sites occupy high positions in search engines, but we want...

Ecommerce SEO: How to Optimize Your Website

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Optimizing an eCommerce site for search engines requires changes to its tags, content, and architecture to provide a clear understanding for search engines exactly what your site and each page is about. Your ultimate goal is to convince search engines that your site page is the best answer to a search query for a specific word, so that they appear in the top of search results. Before taking any optimization action, make sure your site meets the five prerequisites listed below: 1.        Google gives preference to sites that use a secure protocol (using https in the link). If you have not done so already, we strongly recommend switching to the https protocol (and set up a 301 redirect from the http version to the https version of the site. Entrust this to your web development team or hosting provider. You can also find instructions on request “how to install a 301 redirect < platform name>”in the search engine). 2.      ...

Ecommerce and SEO: how to find keywords

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Keywords are fundamental to SEO. Keywords reflect the nature of your products that you would like to be displayed in the search engine for specific customer queries on Google. Before doing any optimization on your site, decide on a list of keywords. Key points in choosing keywords: ·          Choose the words that are most relevant to your business. More general terms should be chosen for each category page, while product description pages require specificity. Give up the idea of ​​using too general terms, they are much less effective in getting your site to the top of search engines and more often bring low quality traffic. ·          Let the terms you choose reflect buying interest.  Users who search for “kitchen brand reviews” are still considering buying, while those who formulated the request as “buy a new kitchen” are much more likely to order. ·        ...

DIY SEO promotion-detailed instructions on self-promotion

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The most detailed instructions on SEO promotion with your own hands will help you to independently bring your online store or information site to the TOP 10 search engines, and will also allow you to get up to 5 thousand visitors per day for free and, just as importantly, quickly in 8 months. This method of promotion is not what the "gurus" offer, it really works and is understandable both for professionals and for those who are just starting their journey. We will only consider articles, not links. Those.all SEO optimization comes down to writing the text, refining it to match keywords and repeating these actions from 50 to 100 times. It is not so difficult. So, the promotion of an online store in Yandex and Google includes: ·          Search for keywords per million. ·          Creation of quality content. ·          Website promotion in Yandex ...

How Mobile SEO Works

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Google mobile search has been displaying not only websites but also applications in SERP results for several years. This solution allows you to get a large number of installs outside the App Store and Google Play, which means that search engine optimization for mobile applications should not be ignored. In the article, we will analyze in detail how and why this should be done. Why should app SEO be in your marketing strategy? Recently, search on mobile devices has been used more often than on computers, and Google confirms this. The appearance of a mobile application in search results will allow you not only to get new users, but also to attract the attention of existing ones. It may happen that your users are looking for something that is in the application. If you think that the majority of users come from searching for mobile app stores - Google Play or App Store - you are wrong. Google partnered with Ipsos MediaCT to conduct a study showing that only 40% of apps are install...