Ecommerce and SEO: how to find keywords

Keywords are fundamental to SEO. Keywords reflect the nature of your products that you would like to be displayed in the search engine for specific customer queries on Google. Before doing any optimization on your site, decide on a list of keywords.

Key points in choosing keywords:

·         Choose the words that are most relevant to your business. More general terms should be chosen for each category page, while product description pages require specificity. Give up the idea of ​​using too general terms, they are much less effective in getting your site to the top of search engines and more often bring low quality traffic.

·         Let the terms you choose reflect buying interest.  Users who search for “kitchen brand reviews” are still considering buying, while those who formulated the request as “buy a new kitchen” are much more likely to order.

·         Check the volume of search queries for each keyword.  Search volume is the number of searches for a given word per month. There is no point in optimizing them for keywords that have low search volume. On the other hand, if you are using high volume terms that are already in serious competition, the likelihood of your site appearing at the top of the search is extremely low. Try to find a sweet spot and strike a balance between relevance, search volume, and competition.

·         Feel free to spy on competitors.  But be extremely careful! The keyword your competitor is using may not suit you either: it is not a fact that he responsibly chose the terms and evaluated the factors we have listed above.

                                                    (Lawyer SEO Agency in Manchester)

Keyword tools

There are many different tools out there to help you optimize your site for the search engines. Here's a list of industry-standard solutions to provide you with all the keyword information you need:

·         Google Keyword Tool - Just start typing and the Google tool will automatically display multiple synonyms and similar words, as well as all data on search volume, competition level, and bids per click.

·         Moz Keyword Explorer - Shows search volume, word difficulty, organic click-through rate, suggests several similar word suggestions, and so on. You can also search by domain to see what keywords a competitor is using. It should be borne in mind that the free version of the service allows for a limited number of requests.

Serpstat - Service with the same functionality as Moz. Let's just add that Serpstat also shows bids per click, so you can see what kind of ads your competitors are running and their CPC bids.