SEO TECHNIQUES: 3 WAYS TO INCREASE ORGANIC TRAFFIC

There are several ways to increase traffic on a website. Some concern investment in advertising, others communication on social networks. But the positioning of keywords relevant to your business remains one of the most interesting long-term solutions.

Today we are going to discover three ways to increase organic traffic to your website!

1. IMPROVE THE CTR ON THE SERP

Let's start with the easiest things. Such as, for example, the pages you have already placed on the SERP for certain keywords. Are these pages getting adequate clicks?

If the answer is no, the problem is that users don't feel compelled to choose that result instead of others when they do a search. What are the elements that influence this decision? Definitely meta title and meta description!

Make sure you optimize these two elements to increase the CTR on already placed pages. This strategy is very simple because it requires very little effort and relies on a good starting point, which is the fact that the pages already have a good ranking. Since this result is not to be taken for granted, its potential must be maximized.

Meta titles and meta descriptions are often taken for granted. Some even let the description be randomly generated from the first few lines of text on the page! Don't forget that these are the only two elements a user has to decide if a search result fits their needs. It is time to optimize them to the fullest!

2. INCREASE THE RANKING OF PAGES ALREADY POSITIONED WELL

Do you think it is more likely to appear in the top ten results when the page you work on is in 15th place or 60th? As you can guess, one way to increase organic traffic is to focus on the content with the most potential.

Typically we start from the keywords that place us on the second page of the SERP. The step from there to the first page is short but the difference in terms of traffic is huge. And this concept is all the more valid when we examine the various positions on the first page. Being the first result of a query is incredibly different from being the second, and so on.

The concept is clear. But how can you improve your ranking? We must make an honest and thorough comparison between our content and those that dominate the top positions. Domain authority, text length, backlinks, and several other factors are why those pages rank so highly. Can you do any better? If nothing else, now you know where you need to work!

3. POSITION THE SAME PAGE FOR MULTIPLE KEYWORDS

Here is a delicate issue. Can it be useful to rank the page for multiple keywords? In reality this subtitle is provocative, what really interests us are the “long tail” keywords.

Since our content must be coherent and focused, it is clear that we cannot rank the same page for multiple keywords without confusing the user and the search engine. Unless we are talking about variations of the main keyword that is the basis for the theme we are dealing with!

Long tail keywords respond to more targeted search intent and are a great way to avoid repeating the same keyword over and over. Basically, we're using variations and reworking's of the main concept that allow us to keep reading enjoyable and intercept more searches.

The ideas we talked about in this article will help you increase organic traffic to your website easily and effectively!

Do you need support to develop a suitable SEO Health Care SEO Agency in Manchester strategy for your business? Contact us today for a free consultation!