Ecommerce SEO: How to Optimize Your Website
Optimizing an eCommerce site for search engines requires changes to its tags, content, and architecture to provide a clear understanding for search engines exactly what your site and each page is about. Your ultimate goal is to convince search engines that your site page is the best answer to a search query for a specific word, so that they appear in the top of search results. Before taking any optimization action, make sure your site meets the five prerequisites listed below: 1. Google gives preference to sites that use a secure protocol (using https in the link). If you have not done so already, we strongly recommend switching to the https protocol (and set up a 301 redirect from the http version to the https version of the site. Entrust this to your web development team or hosting provider. You can also find instructions on request “how to install a 301 redirect < platform name>”in the search engine). 2. ...