Posts

Showing posts from February, 2021

Ecommerce SEO: How to Optimize Your Website

Image
Optimizing an eCommerce site for search engines requires changes to its tags, content, and architecture to provide a clear understanding for search engines exactly what your site and each page is about. Your ultimate goal is to convince search engines that your site page is the best answer to a search query for a specific word, so that they appear in the top of search results. Before taking any optimization action, make sure your site meets the five prerequisites listed below: 1.        Google gives preference to sites that use a secure protocol (using https in the link). If you have not done so already, we strongly recommend switching to the https protocol (and set up a 301 redirect from the http version to the https version of the site. Entrust this to your web development team or hosting provider. You can also find instructions on request “how to install a 301 redirect < platform name>”in the search engine). 2.      ...

Ecommerce and SEO: how to find keywords

Image
Keywords are fundamental to SEO. Keywords reflect the nature of your products that you would like to be displayed in the search engine for specific customer queries on Google. Before doing any optimization on your site, decide on a list of keywords. Key points in choosing keywords: ·          Choose the words that are most relevant to your business. More general terms should be chosen for each category page, while product description pages require specificity. Give up the idea of ​​using too general terms, they are much less effective in getting your site to the top of search engines and more often bring low quality traffic. ·          Let the terms you choose reflect buying interest.  Users who search for “kitchen brand reviews” are still considering buying, while those who formulated the request as “buy a new kitchen” are much more likely to order. ·        ...

DIY SEO promotion-detailed instructions on self-promotion

Image
The most detailed instructions on SEO promotion with your own hands will help you to independently bring your online store or information site to the TOP 10 search engines, and will also allow you to get up to 5 thousand visitors per day for free and, just as importantly, quickly in 8 months. This method of promotion is not what the "gurus" offer, it really works and is understandable both for professionals and for those who are just starting their journey. We will only consider articles, not links. Those.all SEO optimization comes down to writing the text, refining it to match keywords and repeating these actions from 50 to 100 times. It is not so difficult. So, the promotion of an online store in Yandex and Google includes: ·          Search for keywords per million. ·          Creation of quality content. ·          Website promotion in Yandex ...

How Mobile SEO Works

Image
Google mobile search has been displaying not only websites but also applications in SERP results for several years. This solution allows you to get a large number of installs outside the App Store and Google Play, which means that search engine optimization for mobile applications should not be ignored. In the article, we will analyze in detail how and why this should be done. Why should app SEO be in your marketing strategy? Recently, search on mobile devices has been used more often than on computers, and Google confirms this. The appearance of a mobile application in search results will allow you not only to get new users, but also to attract the attention of existing ones. It may happen that your users are looking for something that is in the application. If you think that the majority of users come from searching for mobile app stores - Google Play or App Store - you are wrong. Google partnered with Ipsos MediaCT to conduct a study showing that only 40% of apps are install...