DIY SEO promotion-detailed instructions on self-promotion
This
method of promotion is not what the "gurus" offer, it really works
and is understandable both for professionals and for those who are just
starting their journey.
We
will only consider articles, not links. Those.all SEO optimization comes
down to writing the text, refining it to match keywords and repeating these
actions from 50 to 100 times. It is not so difficult.
So,
the promotion of an online store in Yandex and Google includes:
·
Search for keywords per million.
·
Creation of quality content.
·
Website promotion in Yandex in the TOP-10.
Step # 1. Finding keywords for the "million"
Any text that is published on a web resource should not be
incomprehensible, it must be "sharpened" for one or several
keywords. For example, our article is based on the word "DIY
SEO-promotion".
If you ignore this rule, then the search engine simply will not
find the material. Yes, he is very smart, but still a machine that
operates according to a strict algorithm, not a man.
When choosing keywords, it is necessary to evaluate their
effectiveness according to the following indicators:
·
the most popular
(frequent); otherwise, you will need to write a thousand articles to flag
any traffic;
·
the least competitive, otherwise
the probability of taking the first places will be minimal;
·
promising (we'll talk about this
later).
The process of finding keywords is called collecting the
semantic core. If you think that it takes a lot of time and effort, then
you are not mistaken. Just agree that it is better to spend two or three
weeks collecting semantics and achieve success, than to waste several years on
preparing texts “just like that” and not see any result.
The most popular keyword search service
The most popular service for the selection of semantics is
Yandex.Wordstat.
Let's say you are eager to write an article about all the
benefits of blogging. The topic is relevant, it can attract hundreds,
thousands and even tens of thousands of people. But before you open a Word
page or another text editor, you should check with Yandex.WordStat. This
is a free system where you can find out the frequency.
Please note that if you put the phrase in quotation marks, the
exact indicator will be displayed, and if you do not do this, then there will
be completely different numbers. If the request is unpopular, then try to
rephrase it.
We are introducing the seemingly popular query “Why you need to
blog”. But Wordstat shows us the result 0. It means that no one is looking
for this query and we need to find another one:
When
you enter a phrase, wordstat gives us hints. We take a phrase, put it in quotes
and check the frequency:
And this is just the beginning. For more information on how
to promote a resource in Yandex, read below.
The most popular service for checking the competitiveness of
keywords
The most popular service for checking the competitiveness of
keywords is Mutagen. Unlike the most popular service
Yandex. Wordstat, it is paid. Despite this, ten requests are
available daily.
The point of this service is that it analyzes several web
resources and makes a conclusion about how problematic it will be to get to the
TOP for a particular keyword. If you enter the query "blog
this", then the number 25 will stand in front of it. This is the maximum
indicator, so it does not fit. For a young site, you should give
preference to a word with competition from 5 to 7.
As
for the topic of blogging, you don't have to throw it in the
trash. Rebuild the phrase so that the competition decreases, but the
frequency remains almost the same. And one of the options is to lengthen
the keyword.
The
query “blog this” will play out to an elongated keyword even if the latter has
a much lower frequency. The chance to reach the TOP for it is maximum.
Why do many people think that short phrases are better than long
ones, explaining this by the fact that people are too lazy to enter several
words into the search bar It has been found that this is not the case.
We now have a million dollar keyword. Moving on, moving on
to creating really high-quality content.
Step # 2. We create high-quality content for website
promotion on the Internet
The amount in your wallet is determined by the traffic on your
web resource, which, in turn, is influenced by the number of articles. The
formula is simple: the more texts, the more traffic.
Below are some tips on how to write fewer articles but get more
traffic.
What to do: write it yourself or delegate this work to a
copywriter?
The first tip is to write articles yourself, rather than
outsource this work to a copywriter. Trust me, even if you pay 100 - 150
rubles for a thousand characters or more, no one will create really
high-quality content.
First, it is unrealistic to find a specialist. The fact
that you stumbled upon an amateur can be understood from the large volume of
water and platitudes in the text.
Secondly, the copywriter is not the owner of the site, he will
not sit day and night to prepare good, including voluminous, text. This
applies to everyone, not only to those who want to quickly "cut the
dough", but also to responsible and competent authors. Human nature,
nothing more.
Thirdly, 99.99% of what is proudly called
"copywriting" is actually rewriting, if you are lucky, perfectly
rewritten. Uniqueness in 95 - 100% is not a guarantee of the quality of
the content; this is not enough for promotion in Yandex in the TOP-10. All
services are imperfect, and the search engine has its own opinion on this
matter.
Nowadays, search engines are trying to find non-unique content,
so if you offer something that others do not have, you will definitely be
appreciated.
There is one more point that outweighs the scales in the
direction of the fact that you need to write yourself, and not delegate this
work to a copywriter. This is the volume of materials.
Write large or small text?
The opinion that long articles are not read is
erroneous. They read and spend more time on the site.
The advantage of long articles is that:
·
The search engine is
logical. If he comes across your article in which there are a thousand
words, and in all other articles it is half as much, then he will consider that
your article contains twice as many facts and will open it to users.
·
In such publications, there is
"traffic on the tail". This means not the main, but auxiliary
keywords - with a frequency of no more than 3.
·
Perceived by the search engine
as the author's text, and not just another copywriting.
·
The bounce rate is minimized
(when the user spent no more than fifteen seconds on the site). It takes
at least ten minutes to study a text of ten to twelve thousand characters.
·
The search engine has more
confidence in such articles. You can use the main keyword five, ten or
more times, but against the general background it will be a drop in the bucket.
Separately, one should dwell on the third point - on the fact
that a long text is perceived by a search robot as an author's text, and not
just another copywriting. More or less normal copywriting for a website
costs from 70 to 85 rubles per thousand characters. A text of 10 thousand
characters will cost 700 - 850 rubles.
It's expensive for any site. And, given that the quality of
custom copywriting is not the best, it will take from three hundred to five
hundred articles for adequate traffic. In money terms, this is at least
210,000 - 350,000 rubles. Huge expenses.
Therefore, it is better to take not quantity, but
quality. Our option involves writing 30 articles, give or take a
few. You won't have to spend whole days, weeks, and months on writing
three or five hundred articles.
Step # 3. Promote a website in Yandex to TOP-10
In order to reach the TOP, you need to optimize your articles,
but be careful not to overdo it.
Modifying the article to match keywords
In order to properly optimize the article, it is enough to take
the main phrase and place it:
·
in "url";
·
in the "title" (name
for a search engine);
·
in the heading h1 (title for
people);
·
in a subheading (or subheadings,
if there are several) h2;
·
in the first sentence of the
material or, if it does not come out, then at least in its first paragraph;
·
in the middle of the material;
·
at the end of the material;
·
in the alt tag, figure captions.
This is enough for Yandex, Google and any other search engine to
understand which keyword you want to enter the TOP for. All that remains
after this is to wait for the search engine to make this or that
decision. True, you cannot wait, but accelerate the rise of the page in
the search results.
We speed up the rise of an article in search results
In the overwhelming majority of cases, in order for an article,
so to speak, to be "infused", it takes at least 2 months. This
time is needed for the search engine to analyze the text from cover to cover
and, if it is good, put it in the first, second or third place in the search
results.
But there is one secret that allows articles to be promoted to
leading positions literally five to ten minutes after they appear in the search
engine base.
Post texts daily and at a specific time, for example, at 14:00
Moscow time. If the search engine sees that you are publishing new
information at the same time, it will send a quick robot to the site, which is
designed to index "hot" materials.
After placing the text, open Yandex.Webmaster and send the text
for re-bypassing.
Next,
open Search Console and click on the "View as Googlebot" button.
It will not be superfluous to place
links to the text in all social networks - VKontakte, Instagram, Odnoklassniki,
etc. and make a newsletter. Also consider posting articles on
guest sites.
This is the whole point of
self-promotion of an online store and information site. This needs to be
done with each article, and the web resource will turn into a thousandth,
ten-thousand, and even hundred-thousand. There would be a desire, as they
say.
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